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Communication Dans Un Congrès Année : 1995

The determinants of the marketing function structural factors in french industrial firms : a conceptual frame and empirical validation

Michel Kalika
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hal-00156981 , version 1 (25-06-2007)

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  • HAL Id : hal-00156981 , version 1

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Michel Kalika. The determinants of the marketing function structural factors in french industrial firms : a conceptual frame and empirical validation. Colloque de l'E.M.A.C., 1995, France. ⟨hal-00156981⟩
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