Sustainable Community-Based Tourism Development: Capacity Building for Community; The Case Study in Cam Kim, Hoi An, Vietnam
Résumé
The escalating demand for sustainable business practices underscores the
necessity of identifying and adopting innovative solutions tailored for
enduring success. This study probes the critical questions of what
distinguishes certain entrepreneurs as frontrunners in implementing
sustainable solutions and how their practices can serve as blueprints for
widespread adaptation. The gap this research addresses hinges on a
detailed understanding of the mechanisms through which these
entrepreneurs’ commitment to sustainability catalyzes broader
organizational and cultural changes. Employing a qualitative case study
methodology, in-depth interviews were conducted with six entrepreneurs
renowned for their pioneering sustainability initiatives. The findings
illuminate commonalities among these leaders, including a profound
interest in sustainability issues and the courage to pioneer novel,
sustainable practices. Their enthusiasm effectively permeates their
respective organizations, fostering an environment ripe for continual
sustainable evolution. The study contributes significantly to the literature
by elucidating how personal commitment in leadership can translate into
comprehensive organizational change, setting a new benchmark for
sustainability in organizational practices. Furthermore, it provides
practical implications by showcasing that sustainable development is an
ethical imperative and a viable strategic approach that can enhance
competitiveness and stakeholder engagement. The recommendations in
this study advocate for businesses to cultivate leadership qualities that
champion sustainability, encourage cultural shifts towards sustainable
practices, and develop robust frameworks for sustainability integration
across all operational levels.
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