Thinking of journalism in new ways should be free of any form of essentialism. Journalism is a social reality which has been developed historically and is therefore evolutional; it is a permanent construction; journalism has been established over time, it transforms itself and already is no longer what it was and we cannot imagine what it will become. Journalism is also an area for multiple interactions which are necessarily complex; its perception cannot be reduced to those whom a process has appointed professional journalists; there are many other actors who are involved in producing information.