Brand equity : a conceptual model of the effects of experience and search products - Archive ouverte HAL Access content directly
Other Publications Year : 2007

Brand equity : a conceptual model of the effects of experience and search products

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halshs-00189229 , version 1 (20-11-2007)

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  • HAL Id : halshs-00189229 , version 1

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Philippe Jourdan. Brand equity : a conceptual model of the effects of experience and search products. 2007. ⟨halshs-00189229⟩

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