Other Publications
Year : 2007
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https://shs.hal.science/halshs-00189229
Submitted on : Tuesday, November 20, 2007-3:14:16 PM
Last modification on : Tuesday, October 19, 2021-11:55:55 AM
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- HAL Id : halshs-00189229 , version 1
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Philippe Jourdan. Brand equity : a conceptual model of the effects of experience and search products. 2007. ⟨halshs-00189229⟩
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