Exploring organizational propensity toward inbound- outbound marketing techniques adoption: the case of pure players and click and mortar companies - Centre d'études et de recherches appliquées a la gestion Accéder directement au contenu
Communication Dans Un Congrès Année : 2016
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hal-02047795 , version 1 (25-02-2019)

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  • HAL Id : hal-02047795 , version 1

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Gianita Bleoju, Alexandru Capatina, Elisa Rancati, Nicolas Lesca. Exploring organizational propensity toward inbound- outbound marketing techniques adoption: the case of pure players and click and mortar companies. The 6th Global Innovation and Knowledge Academy (GIKA), Mar 2016, Valencia, Spain. ⟨hal-02047795⟩

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