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Journal: Internal identifier : 14785
Journal: Internal identifier : 176325

Introduction to the Special Issue

Catherine Demangeot , Amanda J. Broderick , C. Samuel Craig
International Marketing Review, 2015, 32 (2), ⟨10.1108/imr-02-2015-0030⟩
Journal articles hal-01563036v1

Use, abuse or contribute! A framework for classifying how companies engage with country image

Niki Hynes , Barbara Caemmerer , Emeline Martin , Eliot Masters
International Marketing Review, 2014, 31 (1), pp. 79-97. ⟨10.1108/IMR-12-2012-0206⟩
Journal articles hal-00960485v1

Consumers' product evaluations in emerging markets

Leila Hamzaoui Essoussi , Dwight Merunka
International Marketing Review, 2007, 24 (4), pp.409 - 426. ⟨10.1108/02651330710760991⟩
Journal articles istex hal-01822297v1

Multicultural marketplaces

Catherine Demangeot , Amanda Broderick , C. Samuel Craig
International Marketing Review, 2015, 32 (2), pp.118 - 140. ⟨10.1108/IMR-01-2015-0017⟩
Journal articles hal-01745609v1

Global consumer culture: epistemology and ontology

Mark Cleveland , Fabian Bartsch
International Marketing Review, 2019, 36 (4), pp.556-580. ⟨10.1108/IMR-10-2018-0287⟩
Journal articles hal-02110808v1

The effectiveness of female nudity in advertising in three European countries

Christian Dianoux , Zdenek Linhart
International Marketing Review, 2010, 27 (5), pp.562-578. ⟨10.1108/02651331011076590⟩
Journal articles istex hal-02169889v1

Performance implications of export assistance: the mediating role of export entrepreneurship

Anisur Faroque , Olli Kuivalainen , Jashim Uddin Ahmed , Mahabubur Rahman , Hiran Roy et al.
International Marketing Review, 2021, 38 (6), pp.1370-1399. ⟨10.1108/IMR-07-2020-0141⟩
Journal articles hal-03545902v1

Epilogue on global consumer culture: epistemology and ontology

Mark Cleveland , Fabian Bartsch
International Marketing Review, 2019, 36 (4), pp.598-606. ⟨10.1108/IMR-07-2019-379⟩
Journal articles hal-02988179v1

Facts, fantasies, foundations, formations, fights, and fallouts of global consumer culture: An introduction to the special issue

Fabian Bartsch , Mark Cleveland , E. Ko , J. Cadogan
International Marketing Review, 2019, 36 (4), pp.514-523. ⟨10.1108/IMR-02-2019-0057⟩
Journal articles hal-02110842v1

Customer perceptions of service dimensions: cross-cultural analysis and perspective

Lawrence F. Cunningham , Clifford E. Young , Moonkyu Lee , Wolfgang Ulaga
International Marketing Review, 2006, Vol.23,n°2, pp.192-210. ⟨10.1108/02651330610660083⟩
Journal articles istex hal-00482494v1

The brand origin meaning transfer model (BOMT): an integrative theoretical model

Simona d'Antone , Dwight Merunka
International Marketing Review, 2015, 32 (6), pp.713 - 731. ⟨10.1108/IMR-09-2013-0175⟩
Journal articles hal-01822322v1

Through the lens of self-construal: cross-cultural variation in consumers' appreciation of harmony in marketing visuals

Kristina Haberstroh , Ulrich R. Orth , T. Bouzdine-Chameeva , Armando Corsi , Justin Cohen et al.
International Marketing Review, 2018, ⟨10.1108/IMR-12-2015-0283⟩
Journal articles hal-03414988v1