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L'influence de la publicité comparative sur la mémorisation et les attitudes: Expérimentation dans le contexte français
C. Dianoux
,
J.-L. Herrmann
Journal articles
hal-02018931v1
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Nudge Marketing: an innovative way to encourage more responsible behavior? Which devices with what theoretical foundations?
Christian Dianoux
,
Sandrine Heitz-Spahn
,
Béatrice Siadou-Martin
,
Géraldine Thévenot
,
Hélène Yildiz
2nd ARTEM Organizational Creativity and Sustainability International Conference, 2017, NANCY, France
Conference papers
hal-03010759v1
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Dans quelle mesure les enquêtes de satisfaction en EHPAD sont-elles pertinentes?
Nora Bezaz
,
Christian Dianoux
,
Géraldine Thévenot
Première Rencontre Interdisciplinaire Handicap Et Consommation, Mar 2019, Nancy, France
Conference papers
hal-02511395v1
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Speaker
Jean-Luc Herrmann
,
Christian Dianoux
,
Mathieu Kacha
,
Gautier Lombard
,
Madiha Bendjaballah
Salon #GEN 2020 - Rdv business et Numérique du Grand Est, Sep 2020, Metz Cedex 01, France
Conference papers
hal-03010100v1
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Eclairages sur la communication des entreprises lors de la crise de la COVID-19 : que dire et comment le dire ?
Christian Dianoux
,
Béatrice Siadou-Martin
Journal articles
hal-03014713v1
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La tablette/Smartphone un atout majeur de la relation client ?
Christian Dianoux
,
Jean-Pierre Mouline
,
Justine Colas
Colloque Scientifique International en Marketing, COSIM, 2ème édition, Dec 2017, Agadir, Maroc
Conference papers
hal-02537658v1
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Ad formats in the Arab-Muslim context: what are the trends? The case of Saudi Arabia and Morocco
Christian Dianoux
,
H Elbardai
,
Z Linhart
12th Vaasa Conference on International Business, Aug 2013, Vaasa, Finland
Conference papers
hal-01375358v1
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La pubblicità comparativa in Europa : bilancio e prospettive
Christian Dianoux
,
Jean-Luc Herrmann
Journal articles
hal-03011124v1
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L'influence de la publicite comparative sur la memorisation et les attitudes: Experimentation dans le contexte francais
C. Dianoux
,
J.-L. Herrmann
Journal articles
hal-02169882v1
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The effectiveness of female nudity in advertising in three European countries
Christian Dianoux
,
Zdenek Linhart
Journal articles
istex
hal-02169889v1
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Attitudes toward Product Placement: A Cross-Cultural Analysis in Tunisia, France, Italy, and Poland
Slim Khalbous
,
Donata Vianelli
,
Tomasz Domanski
,
Christian Dianoux
,
Meriem Maazoul
Journal articles
hal-01369730v1
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La complexité des marchés, une source d’innovation pour le marketing ?
Christian Dianoux
,
Béatrice Siadou-Martin
Journal articles
hal-03010734v1
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A cross-european perspective on attitudes toward advertising in general and attitude toward an ad
Christian Dianoux
,
Zdenek Linhart
,
Galjina Ognjanov
41th Annual Conference of European Marketing Academy, 2012, LISBONNE, Portugal
Conference papers
hal-03010831v1
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Testing the French Ad-evoked Nostalgia Scale in a Nomological Network
Altaf Merchant
,
John Ford
,
Dianoux Christian
,
Jean-Luc Herrmann
Academy of Marketing Science (AMS) Annual Conference, 2015, DENVER, United States
Conference papers
hal-03010825v1
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Comparative advertising’s novelty and persuasion outcomes: insights from France, United Kingdom and United States
Dan Petrovici
,
Christian Dianoux
,
John Ford
,
Jean-Luc Herrmann
,
Jerryl Whitelock
43rd annual conference EMAC 2014: Paradigm shifts & Interactions , EMAC, European Marketing Academy, Jun 2014, Valence Spain
Conference papers
hal-01376528v1
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Communication strategy and effects of nudity in advertising in Serbia
Galjina Ognjanov
,
Christian Dianoux
,
Zdenek Linhart
Edited by Slowomir Smyczek and Mario Glowick. Consumer behavior and marketing strategies of companies in the European market, pp.101-118, 2010
Book sections
hal-03011025v1
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Comparative advertising: citing or not the leading brand and its price
Christian Dianoux
,
Jean‐luc Herrmann
,
Helen Zeitoun
Journal articles
hal-02169857v1
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L'influence de la publicite comparative sur la memorisation et les attitudes: Experimentation dans le contexte francais
C. Dianoux
,
J.-L. Herrmann
Journal articles
hal-02169874v1
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Can advertising influence the results of hedonic tests for food products?
Christian Dianoux
,
Dan Petrovici
,
Anne-Laure Minondo
Journal articles
hal-02169911v1
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A Cross-Cultural Analysis of Direct vs. Indirect Comparative Advertising: The Role of Consumer Motivation and Perceived Manipulative Intent
Dan Petrovici
,
Christian Dianoux
,
John Ford
,
Jean-Luc Herrmann
,
Jeryl Whitelock
Conference papers
hal-01697939v1
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Cognitive and affective reactions to nudity in advertising in Serbia
Galjina Ognjanov
,
Christian Dianoux
,
Zdenek Linhart
,
Jelena Filipovich
Ekonomske teme, 2009, 4, pp.33-48
Journal articles
hal-03011043v1
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L'efficacité comparée de trois médias électroniques opt-in dans le cadre d'une campagne promotionnelle : quelles implications pour le manager?.
Christian Dianoux
,
Martine Fournier
,
Jean-Pierre Mouline
,
Gildas Adjovi
Journal articles
hal-01380660v1
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L’engagement des marques à l’égard de la crise sanitaire sur les médias sociaux
Nora Bezaz
,
Loic Comino
,
Christian Dianoux
,
Renaud Frazer
,
Jennifer Ramone-Louis
,
et al.
Grand Est Numérique, Sep 2021, METZ, France
Conference papers
hal-03343903v1
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Half or Full Page for Print Ads? The Case of a Well Known Brand in Three European Countries
Christian Dianoux
,
Zdenek Linhart
,
Jana Kettnerová
Ed. Jorma Larimo. Perspectives on Internationalization and International Management, pp.251-262, 2008
Book sections
hal-03011091v1
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Communication persuasive : illustrations dans le contexte digital
Christian Dianoux
,
Jean-Luc Herrmann
,
Mathieu Kacha
,
Lombard Gauthier
,
Nora Bezaz
,
et al.
Salon #GEN 2021 - Rdv business et Numérique du Grand Est - Centre des Congrès METZ, Sep 2021, Metz, France
Conference papers
hal-03398829v1
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L’identification de la contribution des éléments de qualité à la satisfaction : le problème de la formulation des items dans le cadre d’un questionnaire Kano
Christian Dianoux
Journal articles
hal-02169998v1
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Satisfaire aux conditions de normalité et d’homoscédasticité de l’analyse de variance : proposition d’une solution
C. Dianoux
,
J.L. Herrmann
,
A. Maul
[Rapport de recherche] Les Cahiers de Recherche en Gestion du CEREMO, 20p. 2000
Reports
hal-03187180v1
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L'influence des publicités comparatives sur le comportement du consommateur :
Christian Dianoux
Theses
tel-01776227v1
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Comparative advertising: citing or not the leading brand and its price
Christian Dianoux
,
Jean-Luc Herrmann
,
Helen Zeitoun
Journal articles
hal-01369248v1
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La mesure de la satisfaction dans les maisons de retraite : quel type de mesure utiliser ?
Christian Dianoux
,
Sautriau Béatrice
La revue de gériatrie, 2004, 29 (10), pp.797-806
Journal articles
hal-03011114v1
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