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Reinforcing willingness to buy and to pay due to consumer affinity towards a foreign country

Yohan Bernard , Zarrouk-Karoui Sarra
International Management Review, 2014, 10 (2), pp.57-67
Journal articles hal-01315743v1

Shoppers’ grocery choices in the presence of generalized eco-labelling

Yohan Bernard , Laurent Bertrandias , Leïla Elgaaïed-Gambier
International Journal of Retail and Distribution Management, 2015, 43 (4/5), pp.448-468. ⟨10.1108/IJRDM-12-2013-0218⟩
Journal articles halshs-01235674v1