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Scent marketing: linking the scent congruence with brand image

Karim Errajaa , Patrick Legohérel , Bruno Daucé , Anil Bilgihan
International Journal of Contemporary Hospitality Management, 2021, 33 (2), pp.402-427. ⟨10.1108/IJCHM-06-2020-0637⟩
Journal articles hal-03278287v1