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The Influence of Store Window Displays on Emotional Responses and Anticipated Shopping Experience
Danielle Lecointre-Erickson
,
Bruno Daucé
,
Patrick Legoherel
MMA Annual Spring Conference, 2017, Chicago, United States
Conference papers
hal-02528855v1
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A critical analysis of the shopping experience concept in brick-and-mortar retailing
Patrick Legoherel
,
Danielle Lecointre-Erickson
,
Bruno Daucé
45th EMAC annual conference : Marketing in the age of data, 2016, Oslo, Norway
Conference papers
hal-02530063v1
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Compréhension et mesure de l’image de marque d’un espace d’accueil : étude de cas de la marque anticafe
Karim Errajaa
,
Bruno Daucé
,
Patrick Legoherel
ASAC (Administrative Sciences Association of Canada) 2017 Conference, 2017, Montreal, Canada
Conference papers
hal-01660973v1
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Influence de l’atmosphère d’espace multi-services sur les réactions du consommateur : le rôle central de la congruence olfactive avec l’image de marque
Karim Errajaa
,
Bruno Daucé
,
Patrick Legoherel
ASAC (Administrative Sciences Association of Canada) 2017 Conference, 2017, Montreal, Canada
Conference papers
hal-01660980v1
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Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market
Patrick Legoherel
,
Cathy H.C. Hsu
,
Bruno Daucé
Journal articles
hal-01654881v1
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The influence of an interactive window display on anticipated shopping experience in an office of tourism
Danielle Lecointre-Erickson
,
Bruno Daucé
,
Patrick Legoherel
TTRA Europe Chapter Conference, 2017, Angers, France
Conference papers
hal-02528850v1
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The influence of interactive window displays on expected shopping experience
Danielle Lecointre-Erickson
,
Bruno Daucé
,
Patrick Legoherel
Journal articles
hal-02401908v1
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Divergence in variety seeking: an exploratory study among international travellers in Asia
Patrick Legoherel
,
Bruno Daucé
,
Cathy Hsu
TTRA Annual Conference, 2010, San Antonio, United States
Conference papers
hal-03096822v1
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The role of brick-and-mortar exterior atmospherics in post-COVID era shopping experience: a systematic review and agenda for future research
Danielle Lecointre-Erickson
,
Safaa Adil
,
Bruno Daucé
,
Patrick Legoherel
Journal of Strategic Marketing, 2021
Journal articles
hal-03466769v1
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Immersion and emotional reactions to the ambiance of a multiservice space: The role of perceived congruence between odor and brand image
Karim Errajaa
,
Patrick Legoherel
,
Bruno Daucé
Journal articles
hal-01660956v1
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Divergence in Variety Seeking: An Exploratory Study Among International Travelers in Asia
Patrick Legoherel
,
Bruno Daucé
,
Cathy Hsu
Journal articles
hal-01661125v1
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Immersion and emotional reactions to the ambiance of a multiservice space: the important role of perceived congruence between scent and brand image
Bruno Daucé
,
Patrick Legoherel
,
Karim Errajaa
European Marketing Academy (EMAC), 2017, Groningen, Netherlands. , 2017
Poster communications
hal-01660977v1
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Culture, Time Orientation, and Exploratory Buying Behavior
Patrick Legoherel
,
Bruno Daucé
,
Cathy Hsu
,
Ashok Ranchhold
Journal articles
hal-01661183v1
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The Influence of Window Displays on Patronage Intentions: The Case of French Tourist Bureaux
Danielle Lecointre-Erickson
,
Patrick Legoherel
,
Bruno Daucé
Journal of Marketing Trends, 2022, 8 (1), pp.46-63
Journal articles
hal-03761590v1
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The effects of window displays on behavioral intentions: a comparison of causal theories
Danielle Lecointre-Erickson
,
Bruno Daucé
,
Patrick Legoherel
MMA Annual Spring Conference, Mar 2019, Chicago, United States
Conference papers
hal-02428677v1
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Diffusion des senteurs d’ambiance ajustées à l’image de marque : interêt marketing pour les entreprises et incidences sur le comportement du consommateur
Karim Errajaa
,
Bruno Daucé
,
Patrick Legoherel
La question des sens au XXIE siècle : entre marketing et monde muséal, 2017, Paris, France
Conference papers
hal-02538478v1
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The influence of interactive storefront technology on affective responses and behavioral intentions
Danielle Lecointre-Erickson
,
Bruno Daucé
,
Patrick Legoherel
15th Annual International Conference on Marketing, 2017, Athènes, Greece
Conference papers
hal-02538510v1
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Consumer reactions to olfactory congruence with brand image
Karim Errajaa
,
Bruno Daucé
,
Patrick Legoherel
Journal articles
hal-02395979v1
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