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The Influence of Store Window Displays on Emotional Responses and Anticipated Shopping Experience

Danielle Lecointre-Erickson , Bruno Daucé , Patrick Legoherel
MMA Annual Spring Conference, 2017, Chicago, United States
Conference papers hal-02528855v1

A critical analysis of the shopping experience concept in brick-and-mortar retailing

Patrick Legoherel , Danielle Lecointre-Erickson , Bruno Daucé
45th EMAC annual conference : Marketing in the age of data, 2016, Oslo, Norway
Conference papers hal-02530063v1

Compréhension et mesure de l’image de marque d’un espace d’accueil : étude de cas de la marque anticafe

Karim Errajaa , Bruno Daucé , Patrick Legoherel
ASAC (Administrative Sciences Association of Canada) 2017 Conference, 2017, Montreal, Canada
Conference papers hal-01660973v1

Influence de l’atmosphère d’espace multi-services sur les réactions du consommateur : le rôle central de la congruence olfactive avec l’image de marque

Karim Errajaa , Bruno Daucé , Patrick Legoherel
ASAC (Administrative Sciences Association of Canada) 2017 Conference, 2017, Montreal, Canada
Conference papers hal-01660980v1

Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market

Patrick Legoherel , Cathy H.C. Hsu , Bruno Daucé
Tourism Management, 2015, 46, pp.359 - 366. ⟨10.1016/j.tourman.2014.07.011⟩
Journal articles hal-01654881v1

The influence of an interactive window display on anticipated shopping experience in an office of tourism

Danielle Lecointre-Erickson , Bruno Daucé , Patrick Legoherel
TTRA Europe Chapter Conference, 2017, Angers, France
Conference papers hal-02528850v1

The influence of interactive window displays on expected shopping experience

Danielle Lecointre-Erickson , Bruno Daucé , Patrick Legoherel
International Journal of Retail and Distribution Management, 2018, 46 (9), pp.802-819. ⟨10.1108/IJRDM-05-2017-0111⟩
Journal articles hal-02401908v1

Divergence in variety seeking: an exploratory study among international travellers in Asia

Patrick Legoherel , Bruno Daucé , Cathy Hsu
TTRA Annual Conference, 2010, San Antonio, United States
Conference papers hal-03096822v1

The role of brick-and-mortar exterior atmospherics in post-COVID era shopping experience: a systematic review and agenda for future research

Danielle Lecointre-Erickson , Safaa Adil , Bruno Daucé , Patrick Legoherel
Journal of Strategic Marketing, 2021
Journal articles hal-03466769v1

Immersion and emotional reactions to the ambiance of a multiservice space: The role of perceived congruence between odor and brand image

Karim Errajaa , Patrick Legoherel , Bruno Daucé
Journal of Retailing and Consumer Services, 2018, 40, pp.100-108. ⟨10.1016/j.jretconser.2017.08.016⟩
Journal articles hal-01660956v1

Divergence in Variety Seeking: An Exploratory Study Among International Travelers in Asia

Patrick Legoherel , Bruno Daucé , Cathy Hsu
Journal of Global Marketing, 2012, 25 (4), pp.213-225. ⟨10.1080/08911762.2012.748322⟩
Journal articles hal-01661125v1

Immersion and emotional reactions to the ambiance of a multiservice space: the important role of perceived congruence between scent and brand image

Bruno Daucé , Patrick Legoherel , Karim Errajaa
European Marketing Academy (EMAC), 2017, Groningen, Netherlands. , 2017
Poster communications hal-01660977v1

Culture, Time Orientation, and Exploratory Buying Behavior

Patrick Legoherel , Bruno Daucé , Cathy Hsu , Ashok Ranchhold
Journal of International Consumer Marketing, 2009, 21 (2), pp.93-107. ⟨10.1080/08961530802153029⟩
Journal articles hal-01661183v1
Image document

The Influence of Window Displays on Patronage Intentions: The Case of French Tourist Bureaux

Danielle Lecointre-Erickson , Patrick Legoherel , Bruno Daucé
Journal of Marketing Trends, 2022, 8 (1), pp.46-63
Journal articles hal-03761590v1

The effects of window displays on behavioral intentions: a comparison of causal theories

Danielle Lecointre-Erickson , Bruno Daucé , Patrick Legoherel
MMA Annual Spring Conference, Mar 2019, Chicago, United States
Conference papers hal-02428677v1

Diffusion des senteurs d’ambiance ajustées à l’image de marque : interêt marketing pour les entreprises et incidences sur le comportement du consommateur

Karim Errajaa , Bruno Daucé , Patrick Legoherel
La question des sens au XXIE siècle : entre marketing et monde muséal, 2017, Paris, France
Conference papers hal-02538478v1

The influence of interactive storefront technology on affective responses and behavioral intentions

Danielle Lecointre-Erickson , Bruno Daucé , Patrick Legoherel
15th Annual International Conference on Marketing, 2017, Athènes, Greece
Conference papers hal-02538510v1

Consumer reactions to olfactory congruence with brand image

Karim Errajaa , Bruno Daucé , Patrick Legoherel
Journal of Retailing and Consumer Services, 2020, 52, pp.101898. ⟨10.1016/j.jretconser.2019.101898⟩
Journal articles hal-02395979v1