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L’impact de la notoriété perçue d’une problématique environnementale sur l’intention de modifier sa consommation32 ème Congrès de l’Association Française du Marketing (AFM), May 2016, Lyon, France
Conference papers
halshs-01406478v1
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From cloud computing to clouds of pollutionMarketing and Public Policy Conference : Promoting Solutions for Quality of Life and Consumer Well-Being, American Marketing Association (AMA), Jun 2017, Washington D.C, United States
Conference papers
hal-01542921v1
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