The Influence of Store Window Displays on Emotional Responses and Anticipated Shopping Experience
Danielle Lecointre-Erickson
,
Bruno Daucé
,
Patrick Legoherel
MMA Annual Spring Conference , 2017, Chicago, United States
Conference papers
hal-02528855v1
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Du marketing expérientiel au marketing sensoriel
Bruno Daucé
Marketing: Nouveaux enjeux, nouvelles perspectives , Presses universitaires de Rennes, pp.59-65, 2012, 978-2-7535-1694-6
Book sections
hal-01680191v1
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Emotion Recognition based on Heart Rate and Skin Conductance
Mickael Ménard
,
Paul Richard
,
Hamza Hamdi
,
Bruno Dauce
,
Takehiko Yamaguchi
Conference papers
hal-01393809v1
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Comment gérer les senteurs d’ambiance ?
Bruno Daucé
Book sections
hal-01660969v1
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Comment gérer la diffusion de senteurs d’ambiance ?
Bruno Daucé
Le marketing sensoriel du point de vente : créer et gérer l’ambiance des lieux commerciaux , DUNOD, pp.91-128, 2013, Fonctions de l'entreprise, 978-2100530144
Book sections
hal-03363758v1
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A critical analysis of the shopping experience concept in brick-and-mortar retailing
Patrick Legoherel
,
Danielle Lecointre-Erickson
,
Bruno Daucé
45th EMAC annual conference : Marketing in the age of data , 2016, Oslo, Norway
Conference papers
hal-02530063v1
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Compréhension et mesure de l’image de marque d’un espace d’accueil : étude de cas de la marque anticafe
Karim Errajaa
,
Bruno Daucé
,
Patrick Legoherel
ASAC (Administrative Sciences Association of Canada) 2017 Conference , 2017, Montreal, Canada
Conference papers
hal-01660973v1
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Influence de l’atmosphère d’espace multi-services sur les réactions du consommateur : le rôle central de la congruence olfactive avec l’image de marque
Karim Errajaa
,
Bruno Daucé
,
Patrick Legoherel
ASAC (Administrative Sciences Association of Canada) 2017 Conference , 2017, Montreal, Canada
Conference papers
hal-01660980v1
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Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market
Patrick Legoherel
,
Cathy H.C. Hsu
,
Bruno Daucé
Journal articles
hal-01654881v1
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Le magasin du futur : le phygital au service du smart shop
Bruno Daucé
,
Alain Goudey
Book sections
hal-01660987v1
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The influence of an interactive window display on anticipated shopping experience in an office of tourism
Danielle Lecointre-Erickson
,
Bruno Daucé
,
Patrick Legoherel
TTRA Europe Chapter Conference , 2017, Angers, France
Conference papers
hal-02528850v1
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The influence of interactive window displays on expected shopping experience
Danielle Lecointre-Erickson
,
Bruno Daucé
,
Patrick Legoherel
Journal articles
hal-02401908v1
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Divergence in variety seeking: an exploratory study among international travellers in Asia
Patrick Legoherel
,
Bruno Daucé
,
Cathy Hsu
TTRA Annual Conference , 2010, San Antonio, United States
Conference papers
hal-03096822v1
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The role of brick-and-mortar exterior atmospherics in post-COVID era shopping experience: a systematic review and agenda for future research
Danielle Lecointre-Erickson
,
Safaa Adil
,
Bruno Daucé
,
Patrick Legoherel
Journal of Strategic Marketing , 2021
Journal articles
hal-03466769v1
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Le Marketing sensoriel des points de vente : des résultats des recherches aux pratiques des distributeurs
Bruno Daucé
,
Sophie Rieunier
Colloque Etienne Thil , 2000, La Rochelle, France
Conference papers
hal-01660947v1
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De nouvelles expériences avec le marketing olfactif
Bruno Daucé
L’olfaction et les sens chimiques , QUAE CNRS, pp.459-463, 2012, 978-2-7592-1770-0
Book sections
hal-01661145v1
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La diffusion de senteurs d’ambiance au sein d’un lieu commercial: les premiers résultats d’une étude menée au sein d’un magasin de prêt-à-porter
Bruno Daucé
16ème congrès international de l'Association Française du Marketing , 2000, Montréal, Canada. pp.747-756
Conference papers
hal-01661160v1
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Le marketing sensoriel du point de vente
Bruno Daucé
,
Sophie Rieunier
Recherche et Applications en Marketing (French Edition) , 2002, pp.46-65
Journal articles
halshs-00598724v1
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La diffusion de senteurs d'ambiance dans un lieu commercial : intérêts et tests des effets sur le comportement
Bruno Daucé
Gestion et management. Université Rennes 1, 2000. Français.
⟨NNT : ⟩
Theses
tel-00600735v1
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Immersion and emotional reactions to the ambiance of a multiservice space: The role of perceived congruence between odor and brand image
Karim Errajaa
,
Patrick Legoherel
,
Bruno Daucé
Journal articles
hal-01660956v1
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The influence of contraction of time and distance on the way we consider places
Bruno Daucé
,
Daucé Bruno
Time and Management , Pr Dr G. Morello, Nov 2001, Palermo, Italy. pp.233-249
Conference papers
hal-01661096v1
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Divergence in Variety Seeking: An Exploratory Study Among International Travelers in Asia
Patrick Legoherel
,
Bruno Daucé
,
Cathy Hsu
Journal articles
hal-01661125v1
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Pour le réenchantement de la consommation à travers le point de vente physique
Bruno Daucé
Wanzl , pp.40, 2015, Livre blanc
Books
hal-01672787v1
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Scent marketing: linking the scent congruence with brand image
Karim Errajaa
,
Patrick Legohérel
,
Bruno Daucé
,
Anil Bilgihan
Journal articles
hal-03278287v1
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Corps des professeurs des universités en sciences de gestion et du management : La menace est ailleurs !
Bruno Daucé
Journal articles
hal-03252668v1
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Consumer reactions to olfactory congruence with brand image
Karim Errajaa
,
Bruno Daucé
,
Patrick Legoherel
Journal articles
hal-02395979v1
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The Influence of Window Displays on Patronage Intentions: The Case of French Tourist Bureaux
Danielle Lecointre-Erickson
,
Patrick Legoherel
,
Bruno Daucé
Journal of Marketing Trends , 2022, 8 (1), pp.46-63
Journal articles
hal-03761590v1
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Culture, Time Orientation, and Exploratory Buying Behavior
Patrick Legoherel
,
Bruno Daucé
,
Cathy Hsu
,
Ashok Ranchhold
Journal articles
hal-01661183v1
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Immersion and emotional reactions to the ambiance of a multiservice space: the important role of perceived congruence between scent and brand image
Bruno Daucé
,
Patrick Legoherel
,
Karim Errajaa
European Marketing Academy (EMAC) , 2017, Groningen, Netherlands.
, 2017
Poster communications
hal-01660977v1
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Diffusion des senteurs d’ambiance ajustées à l’image de marque : interêt marketing pour les entreprises et incidences sur le comportement du consommateur
Karim Errajaa
,
Bruno Daucé
,
Patrick Legoherel
La question des sens au XXIE siècle : entre marketing et monde muséal , 2017, Paris, France
Conference papers
hal-02538478v1
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