An Exploratory Research of Consumer's Profiles and Choice Criteria face to Brand Counterfeits in Different Product Categories - Archive ouverte HAL
Conference Papers Year : 2018

An Exploratory Research of Consumer's Profiles and Choice Criteria face to Brand Counterfeits in Different Product Categories

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halshs-02530525 , version 1 (03-04-2020)

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  • HAL Id : halshs-02530525 , version 1

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André Le Roux, Marinette Thebault, Yves Roy. An Exploratory Research of Consumer's Profiles and Choice Criteria face to Brand Counterfeits in Different Product Categories. 6th Annual International Colloquium on Branding, Jul 2018, Athènes, Greece. ⟨halshs-02530525⟩
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