Journal Articles
Expert Systems with Applications
Year : 2010
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https://shs.hal.science/halshs-00581701
Submitted on : Thursday, March 31, 2011-3:45:21 PM
Last modification on : Friday, March 24, 2023-2:52:54 PM
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K. Coussement, D.F. Benoît, D. van den Poel. Improved marketing decision making in a customer churn prediction context using generalized additive models. Expert Systems with Applications, 2010, 37 (3), pp.2132-2143. ⟨10.1016/j.eswa.2009.07.02⟩. ⟨halshs-00581701⟩
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