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Journal Articles Expert Systems with Applications Year : 2010

Improved marketing decision making in a customer churn prediction context using generalized additive models

K. Coussement
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D.F. Benoît
  • Function : Author
D. van den Poel
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halshs-00581701 , version 1 (31-03-2011)

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K. Coussement, D.F. Benoît, D. van den Poel. Improved marketing decision making in a customer churn prediction context using generalized additive models. Expert Systems with Applications, 2010, 37 (3), pp.2132-2143. ⟨10.1016/j.eswa.2009.07.02⟩. ⟨halshs-00581701⟩

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