Wetland management usually aims at preserving or restoring desirable ecological characteristics or functions. It is now well-recognized that some social criteria should also be included. Involving lay-people in wetland preservation or restoration projects may mean broadening project objectives to fit various and potentially competing requirements that relate to ecology, aesthetics, recreation, etc. In addition, perceived value depends both upon expertise and objectives, both of which vary from one stakeholder population to another. Perceived value and ecological functioning have to be reconciled in order to make a project successful. Understanding the perceptions of lay-people as well as their opinions about ecological value is a critical part of the development of sustainable management plans. Characterizing the environment in a way that adequately describes ecological function while also being consistent with lay perception may help reach such objectives. This goal has been addressed in a case study relating to wetlands of the Ain River (France). A photo-questionnaire presenting a sample of photographs of riverine wetlands distributed along the Ain River was submitted to 403 lay-people and self-identified experts. Two objectives were defined: (1) to identify the different parameters, whether visual or ecological, influencing the perception regarding the value of these ecosystems; (2) to compare the perceptions of self-identified experts and lay-people. Four criteria appear to strongly influence peoples' perceptions of ecological and aesthetical values: water transparency and colour, the presence and appearance of aquatic vegetation, the presence of sediments, and finally, trophic status. In our study, we observed only a few differences in perception. The differences primarily related to the value assigned to oligotrophic wetlands but even here, the differences between lay and expert populations were minimal. These results support the idea that it is possible to implement an integrated and participative management program for ecosystems. Our approach can provide a shared view of environmental value facilitating the work of managers in defining comprehensive goals for wetland preservation or restoration projects.