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            <title xml:lang="fr">CARTOGRAPHIE ET ANALYSE BIBLIOMETRIQUE DU CONCEPT D'AUTHENTICITE</title>
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                    <forename type="first">Marie-Christine</forename>
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                <term xml:lang="fr">Revue systématique</term>
                <term xml:lang="fr">Authenticité</term>
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              <p>&lt;div&gt;&lt;p&gt;Le consommateur est en quête d'authenticité. Si ce concept a déjà été étudié dans la littérature, un manque de convergence peut être relevé, plusieurs définitions, dimensions et effets ont été proposés dans différents contextes. Afin de créer une vue d'ensemble de cette fragmentation, nous avons mené une revue systématique de la littérature en suivant le protocole SPAR-4-SLR, ainsi qu'une cartographie des données et une analyse bibliométrique. L'étude souligne l'importance de la temporalité, de l'origine, du savoir-faire ou encore de la transparence dans la perception de l'authenticité. Cela crée de la confiance, un renforcement de l'attachement à la marque, des intentions d'achats et une crédibilité plus forte. Enfin, nous relevons que l'authenticité est proche des concepts de la proximité, géographique ou cognitive, de la durabilité, de l'éco-responsabilité et de la congruence des valeurs entre le consommateur et la marque. Finalement, nous proposons un agenda de voies de recherches futures.&lt;/p&gt;&lt;/div&gt;</p>
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