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            <title xml:lang="fr">Faire changer les modes de vie des habitants d'un territoire par des campagnes de communication ?</title>
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                <term xml:lang="fr">Mode de vie</term>
                <term xml:lang="fr">Transition écologique</term>
                <term xml:lang="fr">Communication publique</term>
                <term xml:lang="fr">Communication environnementale</term>
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              <p>This article questions the symbolic and discursive issues characterizing the communication devices aimed at promoting the energy transition among the population of the Lyon metropolis. The selected speeches are studied here in their propensity to mobilize models of persuasive and/or engaging communication to push for a change in the behavior of individuals.</p>
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              <p>Cet article interroge les enjeux symboliques et discursifs caractérisant les dispositifs de communication visant la promotion de la transition énergétique auprès de la population de la métropole de Lyon. Les discours sélectionnés sont ici étudiés dans leur propension à mobiliser les modèles de la communication persuasive et/ou engageante pour pousser au changement de comportement des individus.</p>
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