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                <term xml:lang="en">Green insurance</term>
                <term xml:lang="en">Viticulture</term>
                <term xml:lang="en">Acceptability</term>
                <term xml:lang="en">Risk</term>
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              <p>To protect themselves from the risks associated with fungal diseases, wine growers rely on pesticides. This article looks at a coupled innovation whose aim is to reduce fungicides to the essentials in a secure way, combining a decision-support tool with loss insurance. The analysis is based on comments from 82 respondents to a discrete-choice experiment involving 412 vine growers. The study shows that, while the DST meets with little opposition, its association with green insurance, which is more contested, reduces the acceptability of the whole package. The levers for disseminating this type of coupled innovation would be to provide information on the overall financial impact (savings linked to reduced treatments, claims-to-premiums ratio, etc.), feedback from peers in the use of a DST or, more generally, successful reductions in treatments, or considering risk management strategies already implemented on the farm.</p>
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              <p>Pour se protéger des risques sanitaires associés aux maladies fongiques, les viticulteurs s’en remettent aux pesticides. Cet article s’intéresse à une innovation couplée visant à réduire les fongicides au strict nécessaire de façon sécurisée en combinant outil d’aide à la décision et assurance des pertes. Près de 82 commentaires obtenus en marge d’une expérimentation à choix discrets menée auprès de 412 viticulteurs sont analysés. Cette étude montre que même si l’OAD rencontre peu d’opposition, son association avec une assurance verte davantage contestée réduit l’acceptabilité de l’innovation. Les leviers pour la diffusion de ce type d’innovation couplée seraient d’informer sur l’impact financier global, des retours d’expérience de pairs dans l’usage d’un OAD et de réduction réussie des traitements, ou bien des stratégies de gestion du risque sanitaire déjà présentes sur l’exploitation.</p>
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