Modern GONG FU Tea: Traditions, Transmission, Innovation
现代功夫茶:传统、传承、创新
Résumé
For several years, Chinese entrepreneurs have developed studios and tea rooms to promote the tasting of Feng Huang tea and to transmit the practice of the Phoenix tea ceremony. Some of these entrepreneurs are direct heirs to this intangible heritage, others from tea producers' families but all seek to engrave the symbolic dimension of the tea ceremony in today’s hyper-modern daily life. The analysis will show that it is through this symbolic dimension on the one hand and by the desire to bring together tradition and modernity that these activities fall within the scope of contemporary cultural and creative industries. This paper is based on a field survey conducted in China in 2023-2024 and on French observation elements; It takes the viewpoint of communication sciences which study strategies of cultural and creative industries to develop the symbolic dimension of intangible cultural heritage.
多年来,中国企业家开发了工作室和茶室,以推广风黄茶的品尝并传播凤凰茶道的实践。其中一些企业家是这一非物质遗产的直接继承人,另一些则来自茶叶生产商的家庭,但他们都试图在当今超现代的日常生活中铭刻茶道的象征意义。分析将表明,一方面,正是通过这一象征维度,一方面,通过将传统与现代结合起来的愿望,这些活动才属于当代文化和创意产业的范围。本文基于2023-2024年在中国进行的实地调查以及法国的观察要素;它采用传播科学的观点,研究文化创意产业的战略,以发展非物质文化遗产的象征维度。