So Much More Than That: Enhancing the Rehumanization Effect of Multiple Categorization on People With Alcohol Use Disorder
Résumé
Multiple categorization (MC) occurs when individuals are described using several different social categories. MC has been shown to be an effective strategy for combating public stigma and improving social judgments. However, the conditions that optimize its effectiveness remain insufficiently understood. To address the severe public stigma of alcohol use disorder (AUD), this study investigated the moderating impact of the social categories used in MC, by manipulating first the number (Pre‐registered Study 1), and then the valence (Pre‐registered Study 2) of these categories. Results of Pre‐registered Study 1 indicate that the benefits of MC begin to emerge with the inclusion of three categories, including the stigmatized one. These benefits are further enhanced when a total of five categories are included, whereas adding additional categories does not yield further advantages. Results of Pre‐registered Study 2 indicate that even negatively valenced categories can improve the way people form impressions of individuals with AUD. More generally, the valence of the categories influenced the magnitude of the effect. From a theoretical perspective, these findings demonstrate the benefits of multiple categorization in humanizing individuals and reducing stigma. Additionally, they highlight that the characteristics of the selected categories can influence the magnitude of the effects, opening up the possibility of optimizing the strategy. In terms of application, these studies illustrate the critical importance, particularly in clinical settings, of taking into account the psychosocial processes involved in the care and management of stigmatized populations, such as individuals suffering from AUD.
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