Article Dans Une Revue Asian Journal of Economics, Business and Accounting Année : 2025

Understanding Consumer Perceptions of Online Mango Buying in Bangladesh

Résumé

Aims: The rapid advancement and widespread accessibility of the internet have significantly boosted the popularity of e-commerce, transforming consumer lifestyles, purchasing habits, and daily routines. The study has been designed to examine consumers’ attitude towards online purchasing of mango in Bangladesh. This will assist future and in-depth studies relating to the marketing of perishable goods. Study Design: This study was based on primary data. For this, primary data was collected from 145 consumers who have already purchased mango online by using a convenience sampling technique. Place and Duration of Study: Data were collected with the help of an e-questionnaire of Google form sent via email, Facebook, and Messenger during the month of June-July 2022 from all over the country. Methodology: Descriptive statistics such as mean, frequency, percentage were also used to analyze the socio-demographic profile of the consumers using likert scale. Results: The study found 14 statements fell under the continuum of favorableness attitude among the 17 statements. About 74 percent of consumers showed their favorable attitude towards online purchasing mangoes. Conclusion: The study indicates that consumers overall attitude towards online purchasing was positive, and this could be an emerging sector for Bangladesh.

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Dates et versions

hal-05234541 , version 1 (02-09-2025)

Identifiants

  • HAL Id : hal-05234541 , version 1

Citer

Esrat Jahan, Sarah Yasmin, Md Abdullah Al Noman, Hurunnahar Khushi, Md Moniruzzaman. Understanding Consumer Perceptions of Online Mango Buying in Bangladesh. Asian Journal of Economics, Business and Accounting, 2025, 25 (9), pp.173-194. ⟨hal-05234541⟩
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