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              <p>The Guadeloupean archipelago hosts the most significant collection of pre-Columbian rock art in the Lesser Antilles. Despite its recognized heritage status, through protection as French Historic Monuments, this rock art has seen limited activation as a touristic resource. This study aims to understand this gap by analyzing the role occupied by the rock art in Guadeloupe's current and past tourist landscape. Implementing a systemic approach that integrates qualitative and quantitative data, we reveal the multifactorial nature of the current situation: spatial disjunction between rock art sites and major tourist infrastructures, competition with other cultural themes such as the history of slavery, and differing perceptions among heritage stakeholders regarding the place of pre-Columbian rock art in tourist development. The results also indicate that tourist and heritage development strategies around Guadeloupe's rock art are not solely driven by mediation efforts aimed at external tourists. They are also shaped by internal needs for valorization, giving rise to distinct forms of mediation linked to specific heritage relationships, and identity and educational issues akin to those prevalent in contemporary Caribbean societies.</p>
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              <p>L'archipel guadeloupéen possède le plus important ensemble de roches gravées précolombiennes des Petites Antilles. Malgré sa reconnaissance patrimoniale avec le statut de Monument Historique, cet art rupestre est peu activé en tant que ressource touristique. Cette étude vise à comprendre ce décalage en analysant la place occupée par les roches gravées dans le paysage touristique actuel et passé de la Guadeloupe. La mise en oeuvre d'une approche systémique intégrant données qualitatives et quantitatives amène à identifier le caractère multifactoriel de la situation actuelle : localisation disjointe des sites ornés et des infrastructures touristiques principales, concurrence avec d'autres thématiques telle que l'histoire de l'esclavage, et différences de perception quant à la place à accorder aux roches gravées en matière de développement touristique. L'analyse montre aussi que les stratégies de développement touristique autour des roches gravées de Guadeloupe ne répondent pas uniquement à des enjeux de médiation à destination d'un public extérieur. Elles sont aussi façonnées par des besoins spécifiques de valorisation pour le public guadeloupéen. Ceci génère des formes de médiation sensiblement différentes en lien aux modes de relation au patrimoine et aux enjeux identitaires et éducatifs qui traversent les sociétés caribéennes actuelles.</p>
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