La Vie en Rose: Globalization Challenges for Human Resources Management in a Canadian Lingerie Leader Authors' names
Canada
Résumé
From its headquarters in Montreal (Quebec, Canada), La Vie en Rose sells lingerie, swimwear and sleepwear in over 275 boutiques in 18 countries. The company has followed a growth strategy since its acquisition by François Roberge in 1996. This case study describes the international Human Resources Management (HRM) challenges raised by its expansion. It examines HRM in Canada and in the province of Quebec. It describes the operating modes of the fashion industry. Building on this information, the second part of this case study presents a series of five challenges created by the firm's growth. Students are asked to develop international HRM solutions for each of these challenges.
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