Communication Dans Un Congrès Année : 2023

The specificities of word-of-mouth creation through events

Julian Hofmann
Olivier Kovarski
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Dates et versions

hal-04963139 , version 1 (24-02-2025)

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  • HAL Id : hal-04963139 , version 1

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Julian Hofmann, Olivier Kovarski. The specificities of word-of-mouth creation through events. EMAC annual conference 2023, The European Marketing Academy (EMAC), May 2023, Odense, Denmark. ⟨hal-04963139⟩
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