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              <p>The article investigates the community effects of the destruction of heritage. Drawing on the literature on anthropomorphism, we define heritage anthropomorphism as the tendency of attributing a heritage site not only human-like physical features, qualities and behaviors, but also superhuman characteristics. Through a social network and thematic analysis on the Notre-Dame cathedral fire which is perceived as the death of a human, we show that its destruction gave rise to an active virtual community of mourners, bringing together tourists, locals, officials and managers like a funeral procession. The findings also reveal different forms of grief in the conversations which include shock and denial, anger and sadness, questioning life, memory sharing and recovery.</p>
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