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                <term xml:lang="en">Sobriety</term>
                <term xml:lang="en">Digital</term>
                <term xml:lang="en">Innovation</term>
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                <term xml:lang="fr">CSR</term>
                <term xml:lang="fr">Digital</term>
                <term xml:lang="fr">Sobriety</term>
                <term xml:lang="fr">Sobriety Digital Innovation CSR SME</term>
                <term xml:lang="fr">PME</term>
                <term xml:lang="fr">Innovation</term>
                <term xml:lang="fr">Numérique</term>
                <term xml:lang="fr">Sobriété</term>
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              <p>This article examines whether digital sobriety practices implemented by companies could act as a barrier to innovation. As investment in digital technology and equipment is a key factor in driving innovation, it is important to understand the implications of adopting more restrained digital practices on a company's innovation capabilities. To investigate this, we draw on a survey of 2,875 companies in Brittany and Pays de la Loire. Our findings reveal that companies most committed to digital sobriety are also those that innovate the most in terms of processes and products, although the positive relationship is more significant for process innovations. Thus, implementing responsible practices, particularly in digital areas, is not an obstacle to innovation and may even help companies move toward more sustainable organizational models.</p>
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              <p>Cet article s’intéresse à la question de savoir si les actions de sobriété numérique mises en œuvre par les entreprises peuvent constituer ou non un frein à l’innovation. L’investissement dans les technologies et équipements numériques étant un facteur clé de l’innovation, il est important de comprendre les implications d’une plus grande sobriété numérique sur les capacités d’innovation des entreprises. Pour cela, nous mobilisons une enquête réalisée auprès de 2875 entreprises en Bretagne et Pays de la Loire. Nos résultats montrent que les entreprises les plus engagées dans des démarches de sobriété numérique sont aussi celles qui innovent le plus en procédé et en produit, même si la relation positive est plus significative pour les innovations de procédé. La mise en œuvre de pratiques responsables, notamment en matière de numérique, n’est donc pas un obstacle à l’innovation et peut même permettre aux entreprises d’aller vers des organisations plus durables. CODES JEL : L2, O32</p>
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