The poster is focusing on the representations, perceptions and uses of the legacies of the socialist period in Timișoara and Iași in Romania, especially the ordinary ones such as large housing estates. Nowadays, they face many challenges, for example in terms of energy efficiency, and needs to be adapted, which often leads to their architectural denaturing. In response, experts, especially architects, are mobilizing to signify and recognize the architectural and urbanistic values of socialist housing. This dynamic can be observed through public awareness-raising campaigns but also by lobbying for the inclusion of some socialist buildings on the list of historic monuments, in the context of the slow recognition of 20th century heritage in Romania. Through my fieldwork, I have also identified some tourism initiatives aimed at enhancing the historical value of the built heritage of the communist period as a testimony of the former communist regime and its ideology. But these initiatives have little resonance with local residents. For them, socialist housing has first of all a functional value, and possibly a sentimental attachment, but street surveys and interviews have shown me how difficult it is for Romanians to appreciate this legacy. In conclusion, the poster aims to discuss the value conflicts between experts, tourists and ordinary inhabitants, in the context of an ongoing heritagization process.