Harmonious CSR and sustainable branding: evaluating the moderating role of corporate reputation and SDGs in shaping consumer trust in digital advertising - Archive ouverte HAL
Article Dans Une Revue International Journal of Advertising Année : 2024

Harmonious CSR and sustainable branding: evaluating the moderating role of corporate reputation and SDGs in shaping consumer trust in digital advertising

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Sciences de l'Homme et Société

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https://hal.science/hal-04815415

Soumis le : lundi 2 décembre 2024-21:57:16

Dernière modification le : mardi 3 décembre 2024-03:30:02

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hal-04815415 , version 1 (02-12-2024)

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Kuldeep Singh, Ranjan Chaudhuri, Sheshadri Chatterjee, Demetris Vrontis, Hélène Yildiz. Harmonious CSR and sustainable branding: evaluating the moderating role of corporate reputation and SDGs in shaping consumer trust in digital advertising. International Journal of Advertising, 2024, pp.1-25. ⟨10.1080/02650487.2024.2432236⟩. ⟨hal-04815415⟩

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