The Contribution of Social Responsibility to Achieving a Competitive Moral Advantage
Résumé
The aim of this study was to research the contribution of social responsibility to the establishment of an ethical competitive advantage in the Sherhal Sweets Organization, which reached the contribution of the social responsibility of the actors to the creation of an ethical competitive advantage. This study yielded a number of suggestions. In order to strengthen the contribution of social responsibility for the operationalization of the ethical competitive advantage, recommendations are addressed to four parties: the economic foundation, universities and research centres, the media, and the state.