Experiential Marketing in the Toy Industry and Parental Perceptions: The Role of Children's Well-Being - Archive ouverte HAL
Communication Dans Un Congrès Année : 2024

Experiential Marketing in the Toy Industry and Parental Perceptions: The Role of Children's Well-Being

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Sciences de l'Homme et Société

Nora Bezaz  : Connectez-vous pour contacter le contributeur

https://hal.science/hal-04731730

Soumis le : vendredi 11 octobre 2024-09:31:28

Dernière modification le : samedi 12 octobre 2024-03:20:56

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hal-04731730 , version 1 (11-10-2024)

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  • HAL Id : hal-04731730 , version 1

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Maria De-Juan-Vigaray, Nora Bezaz. Experiential Marketing in the Toy Industry and Parental Perceptions: The Role of Children's Well-Being. 8th International Academic and Professional Congress on Happiness, University of Málaga - Faculty of Marketing and Management, Nov 2024, Málaga, Spain. ⟨hal-04731730⟩

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