This paper explores the limits to participation in community-based approaches (CBAs) for rock art heritage management. The construction of a tourism development project at a rock art site (Wildebeest Kuil, Kimberley, South Africa) in 2001 involved two San communities in order to provide economic and cultural support. Based on the assumption that CBAs are closely linked to participation issues, which are themselves linked to past inequalities, this article analyzes the multiple obstacles to community participation despite the goodwill of managers and highlights the limits of CBAs from a critical analytical perspective. To do so, we build on qualitative data from field observations and semi-structured interviews with various stakeholders. Hence, by drawing a conceptualized framework from the Wildebeest Kuil example in CBAs for heritage management, we suggest focusing on the conditions that CBAs impose on the community participation that justify them. Finally, this article draws lines toward a sustainable perspective between CBAs and community participation, and may be transferred to other case studies.