Place Attractiveness and Image. A research agenda - Archive ouverte HAL
Ouvrages Année : 2024

Place Attractiveness and Image. A research agenda

Résumé

The book consists in three parts: 1) emerging trends in place branding, especially in cities; 2) a focus on the dynamics that characterize the relationships between actors of a city or region; and 3) attractiveness for residents and tourists (especially when places are used as filming locations). The first part relates to a global phenomenon to which cities cannot escape: the general path towards sustainable transition in many places around the world. Numerous cities are participating in the development of a more sustainable planet. Sustainability is typically seen as a “catch-all” term, that covers many dimensions. Here, the two chapters dedicated to new trends in place branding, that accompany this transition to more sustainable places, focus on two main aspects: being “green” and “inclusive”.
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Dates et versions

hal-04667643 , version 1 (02-09-2024)

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Copyright (Tous droits réservés)

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  • HAL Id : hal-04667643 , version 1

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Christophe Alaux, Laura Carmouze, Vincent Mabillard, Martial Pasquier. Place Attractiveness and Image. A research agenda. Institut de hautes études en administration publique. 2024, 978-2-940667-18-5. ⟨hal-04667643⟩
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