Consumers’ Online Brand-Related Activities (COBRAs) On Social Media: Consumer Gratifications and Brand Consequences. - Archive ouverte HAL Accéder directement au contenu
Communication Dans Un Congrès Année : 2024
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hal-04646891 , version 1 (12-07-2024)

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  • HAL Id : hal-04646891 , version 1

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Parisa Siasi, Jean-Luc Herrmann, Mathieu Kacha. Consumers’ Online Brand-Related Activities (COBRAs) On Social Media: Consumer Gratifications and Brand Consequences.. 2024 Academy of Marketing Science Annual Conference (10th AMS Doctoral Consortium), May 2024, Coral Gables, Florida, United States. ⟨hal-04646891⟩
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