Given the importance of energy storage and its hybridization with renewable technologies for the energy transition, the development of redox flow batteries (RFB) is receiving particular attention. Among the various emerging technologies, aqueous organic redox flow batteries (AORFBs) are of particular interest, as the objectives in terms of durability, cost, and safety can be achieved thanks to the possibilities offered by molecular engineering. While anthraquinones have been widely explored as negolytes, few works report the use of naphthoquinones. This work aims to exploit an innovative in situ and cost-effective method for the one-pot synthesis of water-soluble naphthoquinones for application as a negolyte in redox flow batteries. As exemplified with alizarin, the energy of the naphthoquinone synthetic reaction in fuel cell mode can be recovered and the electrolyte solution used directly in redox flow batteries without purification. A 0.3 M naphthoquinone solution paired with 0.6 M ferrocyanide demonstrated good stability compared with other naphthoquinones, with a capacity fade rate of 0.017%/cycle (0.84%/day) over 320 cycles. Additionally, the system exhibited one of the highest energy efficiencies (82%) and a power density of 80-105 mW cm-2 at 50% SOC. These first results are promising for further exploration of new water-soluble naphthoquinones efficiently synthesized from hydroxyanthraquinones for application in AORFBs.