Marketing Film. Audiovisuals for Scientific Marketing and Medical Training in Psychiatry: The Example of Sandoz in the 1960s - Archive ouverte HAL
Chapitre D'ouvrage Année : 2015

Marketing Film. Audiovisuals for Scientific Marketing and Medical Training in Psychiatry: The Example of Sandoz in the 1960s

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hal-04639290 , version 1 (08-07-2024)

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  • HAL Id : hal-04639290 , version 1

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Christian Bonah. Marketing Film. Audiovisuals for Scientific Marketing and Medical Training in Psychiatry: The Example of Sandoz in the 1960s. Jean-Paul Gaudillière; Ulrike Thoms. The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry, 22, Pickering and Chatto Publishers, pp.87-103, 2015, Studies for the Society for the Social History of Medicine. ⟨hal-04639290⟩
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