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              <p>La transformation digitale (TD) revêt une importance stratégique, particulièrement pour les PME, organisations faisant face à des défis organisationnels spécifiques, tels que les contraintes de ressources, une gestion centralisée et des structures organisationnelles flexibles et plus informelles que la grande entreprise. Ces spécificités poussent à considérer la TD des PME comme un processus à étudier spécifiquement. Alors que la TD induit des changements à travers diverses dimensions, l'environnement dynamique, associé à la rareté des ressources, donne lieu à des paradoxes organisationnels au sein des PME, aspect souvent négligé dans la littérature existante axée sur les grandes entreprises. Notre recherche vise à combler cette lacune en montrant l'importance de tenir compte des spécificités organisationnelle des PME dans l’'analyse des paradoxes, en soulignant leur association. Gérer efficacement ces paradoxes s'avère crucial d’un point de vue managérial pour assurer le succès durable des PME dans le contexte complexe de la TD.</p>
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