Exploring Determinants That Influence the Usage Intention of AI-Based Customer Services in the UAE
Résumé
Artificial intelligence (AI) is revolutionizing the way customers interact with organizations and
companies. There is a lack of research into AI-enabled customer experiences. Hence, this study aims to
use the relevant literature to propose a conceptual framework for how the integration of AI in customer
service can lead to an improved AI-enabled customer experience. Five propositions drawn from the
reviewed literature present the main factors needed to ensure end users’ acceptance of AI customer
service in the United Arab Emirates (UAE). Our theoretical model extends the trust-commitment
theory and service quality model, and incorporates perceived problem-solving ability, to address these
factors and thereby guide the successful implementation of AI based customer service projects. The
paper will help in understanding the key issues surrounding AI customer service applications that
may support successful operations.
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