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                <term xml:lang="fr">Commerce équitable</term>
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              <p>Excessive globalization has shown its limits. Started by the WTO around thirty years ago, it has today become a catalyst for disparity between the North and the South. Faced with this state of failure, another way of doing business is beginning to emerge. It consists of taking into consideration, in addition to the economic aspect, the social and moral aspects of the established relationship. Fair trade is indeed a serious alternative to free trade policy. It highlights the preeminence of ethics in commercial relations. This quest for ethics translates into the search for a fair balance between economic prosperity on the one hand and the sustainability of the activity on the other. To do this, a relationship of cooperation and dialogue is established between producers and consumers who undertake to ultimately pay a fair price.</p>
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              <p>La mondialisation à outrance a montré ses limites. Amorcée par l'OMC, il y a maintenant une trentaine d'année, elle est devenue aujourd'hui un catalyseur de disparité entre le nord et le sud. Face à cet état d'échec une autre façon de commercer commence à voir le jour. Elle consiste à prendre en considération outre l'aspect économique, l'aspect social et moral de la relation établie. Le commerce équitable est en effet une alternative sérieuse à la politique du libre échange. Il met en exergue la prééminence de l'éthique dans les relations commerciales. Cette quête d'éthique se traduit par la recherche d'un juste équilibre entre la prospérité économique d'un côté et la pérennité de l'activité de l'autre. Pour ce faire, un rapport de coopération et de dialogue s'installe entre les producteurs et les consommateurs qui s'engagent à payer in fine un juste prix.</p>
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