The second order S-1 model: an alternative model for higher-order multidimensional marketing constructs - Archive ouverte HAL
Communication Dans Un Congrès Année : 2024
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hal-04530953 , version 1 (03-04-2024)

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  • HAL Id : hal-04530953 , version 1

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Pierre Charles Soulié, Céline Jacob. The second order S-1 model: an alternative model for higher-order multidimensional marketing constructs. EUROPEAN MARKETING ACADEMY 2024 ANNUAL CONFERENCE, May 2024, Bucharest (RO), Romania. ⟨hal-04530953⟩
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