How companies adapt their marketing program to achieve better export performance in Africa? The moderating role of institutional regulation - Archive ouverte HAL
Communication Dans Un Congrès Année : 2024

How companies adapt their marketing program to achieve better export performance in Africa? The moderating role of institutional regulation

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Sciences de l'Homme et Société

Bernard BAKO LIBA  : Connectez-vous pour contacter le contributeur

https://hal.science/hal-04526485

Soumis le : vendredi 29 mars 2024-13:13:50

Dernière modification le : lundi 1 juillet 2024-15:34:04

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hal-04526485 , version 1 (29-03-2024)

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  • HAL Id : hal-04526485 , version 1

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Samy Mansouri, Mamadou Ndione, Bernard Bahama BAKO LIBA, Joseph Kaswengi. How companies adapt their marketing program to achieve better export performance in Africa? The moderating role of institutional regulation. European Marketing ACademy (EMAC-Conference), May 2024, Bucharest, Romania. ⟨hal-04526485⟩

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