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            <title xml:lang="es">EL ALTRUISMO, LA AUSTERIDAD Y EL COMPORTAMIENTO PROECOLÓGICO COMO CONDUCTAS SUSTENTABLES EN JOVENES UNIVERSITARIOS</title>
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                <title xml:lang="es">EL ALTRUISMO, LA AUSTERIDAD Y EL COMPORTAMIENTO PROECOLÓGICO COMO CONDUCTAS SUSTENTABLES EN JOVENES UNIVERSITARIOS</title>
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                    <surname>Barón López</surname>
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                    <surname>García</surname>
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                    <forename type="first">Oscar</forename>
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                <title level="j">FACE: Revista de la Facultad de Ciencias Económicas y Empresariales</title>
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                <term xml:lang="en">structural equation model</term>
                <term xml:lang="en">university students</term>
                <term xml:lang="en">pro-ecological behavior</term>
                <term xml:lang="en">Sustainable behavior</term>
                <term xml:lang="es">Conducta sustentable</term>
                <term xml:lang="es">comportamiento pro-ecológico</term>
                <term xml:lang="es">jóvenes universitarios</term>
                <term xml:lang="es">modelo de ecuaciones estructurales</term>
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              <p>The purpose of this research is to review the behaviors towards what is considered pro-environmental and sustainable in young university students. Based on the proposal of the model by Corral-Verdugo, Tapia, Frías, Fraijo, &amp; González (2009) that addresses the psychological dimensions of sustainability, sustainable behavior was reviewed in 100 young university students. The hypotheses raised were revised by means of a structural equations model verified by the PLS method. The results confirm the proposal.</p>
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              <p>El propósito de esta investigación es revisar las conductas frente a lo que se considera pro-ambiental y sustentable enjóvenes Universitarios. A partir de la propuesta del modelo de Corral-Verdugo, Tapia, Frías, Fraijo , &amp; González (2009)que aborda las dimensiones psicológicas de la sostenibilidad, se revisó la conducta sustentable en 100 jóvenesuniversitarios. Las hipótesis planteadas se revisaron mediante un modelo de ecuaciones estructurales comprobadopor el método de PLS. Los resultados confirman lo propuesto.</p>
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