The Transformative Potential of AI in Green Marketing Strategies - Archive ouverte HAL
Article Dans Une Revue traditional Journal of Law and Social Sciences Année : 2023

The Transformative Potential of AI in Green Marketing Strategies

Résumé

This paper explores how AI can greatly enhance green marketing strategies by improving customer targeting, providing personalized recommendations, optimizing supply chains, and accurately forecasting market trends. And addresses the challenges associated with data quality, privacy concerns, biases in algorithms, and transparency issues that need to be overcome for responsible AI implementation. The paper suggests practical recommendations for policymakers to promote ethical and sustainable use of AI in green marketing. It emphasizes the importance of collaboration among businesses, policymakers, and researchers to ensure responsible AI adoption.
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Dates et versions

hal-04523586 , version 1 (29-03-2024)

Identifiants

  • HAL Id : hal-04523586 , version 1

Citer

Karim Darban, Smail Kabbaj, Mostafa El Jay. The Transformative Potential of AI in Green Marketing Strategies. traditional Journal of Law and Social Sciences , 2023, 02 (02), pp.14-38. ⟨hal-04523586⟩
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