Abstract Parental investment theory predicts that biases in investment favour migration by driving some of the sibling group to disperse for resources. Here we test hypotheses arising from this theory to explain patterns of rural–urban migration in south-central Ethiopia considering familial and individual strategies. We focus on the migration of low-skilled men, predicting two scenarios based on a low level of resource availability. Firstly, last-born sons will be more likely to migrate in order to offset their intra-household disadvantage when resources are limited (sibling competition). Alternatively, in households facing livelihood insecurity, older sons will migrate in order to free resources for their younger dependant brothers (reflecting sibling cooperation). Demographic, economic and relational data were collected from 217 families of male migrants, including information for 830 male adults. We performed multivariate analyses, including Bayesian generalised linear models and mixed models, to analyse quantitative data with a focus on household and individual likelihood of out-migration. Consistent with the predictions from parental investment theory, migration is dependent on intra-household resource allocation. Depending on the stage of the family cycle and livelihood context, families and individuals present different strategies: labour migration may result from sibling competition or from cooperation for resource enhancement.