Smart mobility has a positive impact on the lives of our cities through new technological solutions. An economy driven by an immense amount of data that allows us to engage in new business. A new cultural perspective and a new education approach where knowledge merges and generates new knowledge osmotically. We explore teaching strategies and excellent skills, which can meet the needs of higher education, such as the latest generation of technologies used in business, social and personal life, as well as in institutions and colleges of higher education. Technical fields like scientific and distributed informatics, and computational linguistics have new connotations as knowledge is reformulated and disciplines acquire new meanings. The research team aims to study the characteristics of the LSP language communication systems, describe and scientifically validate the characteristics, through conjectures and refutations of assumptions proposed by linguists, computer specialists and technologists. The phases of the research are divided into several chapters: research of textual production analysis-descriptionscomparisons with a focus on new text production techniques.-Second phase of data processing in NLG. Environments and processing techniques; third phase of validation and emotional techniques in the advertising text.