Conference Papers
Year : 2024
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https://hal.science/hal-04465284
Submitted on : Monday, February 19, 2024-11:35:46 AM
Last modification on : Friday, March 8, 2024-4:07:43 PM
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- HAL Id : hal-04465284 , version 1
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Maxime Koromyslov, Yuan Wan. Can live-streaming e-commerce boost purchase intention? An application to Chinese luxury market under COVID-19 pandemic situation. 23d International Marketing Trends Conference., Jan 2024, Venise (IT), Italy. ⟨hal-04465284⟩
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