Can live-streaming e-commerce boost purchase intention? An application to Chinese luxury market under COVID-19 pandemic situation - Archive ouverte HAL Access content directly
Conference Papers Year : 2024

Can live-streaming e-commerce boost purchase intention? An application to Chinese luxury market under COVID-19 pandemic situation

No file

Dates and versions

hal-04465284 , version 1 (19-02-2024)

Identifiers

  • HAL Id : hal-04465284 , version 1

Cite

Maxime Koromyslov, Yuan Wan. Can live-streaming e-commerce boost purchase intention? An application to Chinese luxury market under COVID-19 pandemic situation. 23d International Marketing Trends Conference., Jan 2024, Venise (IT), Italy. ⟨hal-04465284⟩
17 View
0 Download

Share

Gmail Facebook X LinkedIn More