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Communication Dans Un Congrès Année : 2024

To contribute : a non market experience that interlaces production and consumption

Contribuer : une expérience non marchande qui entremêle production et consommation

Résumé

Contributors are individuals whose voluntary and free activity consists of bringing a productive part to a common work where the market is peripheral. The marketing literature allows them to be described as prosumers (Ritzer and Jurgenson, 2010), that is to say involved in a complex arrangement of production and consumption. Understanding the experience of contributors shows that freedom of engagement is not a barrier to joint production, even if it is difficult for an organization to manage this resource. The results make it possible to describe the self-sustaining dynamic that leads contributors in a quest for positive experiences (Csikszentmihalyi and Nakamura, 2014). The latter allows contributors to access a state of flow or relaxation, then encourage the repetition of experiences. Through a comprehensive approach, this paper strengthens theoretical knowledge about a common form of prosumption and invites us to continue understanding the mechanisms favoring the support of contributors.
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Dates et versions

hal-04459202 , version 1 (15-02-2024)

Licence

Paternité - Pas d'utilisation commerciale - Pas de modification

Identifiants

  • HAL Id : hal-04459202 , version 1

Citer

Erwan Joud, Nicolas Jullien, Marine Le Gall-Ely. Contribuer : une expérience non marchande qui entremêle production et consommation. International Marketing Trends Conference, Jan 2024, Venice Italy, Italie. ⟨hal-04459202⟩
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