Brand activism: understanding LGBT perception in the light of the social identity theory - Archive ouverte HAL
Communication Dans Un Congrès Année : 2023

Brand activism: understanding LGBT perception in the light of the social identity theory

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hal-04452521 , version 1 (12-02-2024)

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  • HAL Id : hal-04452521 , version 1

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Alexandre Nassar, Valérie Zeitoun, Géraldine Michel. Brand activism: understanding LGBT perception in the light of the social identity theory. Conference Consumer Culture Theory, 2023, Lund, Sweden. ⟨hal-04452521⟩

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