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Communication Dans Un Congrès Année : 2022

Sustainable luxury brands: perceptions and motivations

Résumé

The aim of this research is to enrich the literature on sustainable luxury brands by considering an emic perspective focusing on how luxury consumers and luxury experts perceive sustainability for luxury brands. Based on an exploratory study that combines two samples (luxury consumers and luxury experts), this research aims to explore the dimensions of sustainable luxury brand representation and consumers’ motivations for choosing these brands.
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Dates et versions

hal-04446876 , version 1 (08-02-2024)

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  • HAL Id : hal-04446876 , version 1

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Virginie Thevenin, Virginie de Barnier. Sustainable luxury brands: perceptions and motivations. International Research Meeting in Business and Management (#IRMBAM2022), IPAG Business School, Jul 2022, Nice, France. ⟨hal-04446876⟩
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