AI, Heritage and social networks: what strategies for valorization? The case of Douyin - Archive ouverte HAL Accéder directement au contenu
Communication Dans Un Congrès Année : 2024

AI, Heritage and social networks: what strategies for valorization? The case of Douyin

Résumé

This proposal is particularly interested in the mechanisms of recommendation and incentive about the videos posted by heritage property lovers and other amateur heritage enhancement actors, carried by AI on the Douyin social network. After setting the political context for these large-scale projects (I), the mechanisms for recommending and encouraging vloggers will be presented (II) and then put into perspective with regard to the cultural and creative industries (III).
Fichier non déposé

Dates et versions

hal-04444120 , version 1 (07-02-2024)

Identifiants

  • HAL Id : hal-04444120 , version 1

Citer

Françoise Paquienséguy. AI, Heritage and social networks: what strategies for valorization? The case of Douyin. 23thrd International Marketing Trends Conference: The challenge of Artificial Intelligence Marketing, IMTC, Jan 2024, Venise, Italy. ⟨hal-04444120⟩
10 Consultations
0 Téléchargements

Partager

Gmail Facebook X LinkedIn More